John Anthony Hartman

End to End Production

Crafted story for and shot Machinima for product story set in MMOG environment. A full end to end produced story using a virtual world as the setting to describe a real world business problem and solution.

Feedia

Feedia is a transmedia production company. "Transmedia storytelling, as defined by Henry Jenkins in his 2006 book Convergence Culture, is storytelling across multiple forms of media with each element making distinctive contributions to a viewer/user/player\'s understanding of the story world. By using different media formats, it attempts to create "entrypoints" through which consumers can become immersed in a story world." - Wikipedia Fundamental changes have taken place in the way people consume media. We are helping our clients navigate this convergence culture and to understand all the touch points in a media campaign.

Evergreen Dynamics

Evergreen Dynamics represents top web-based content creators including ex Disney CEO Michael Eisner\'s Vuguru.com. Our model is based on identifying innovative Web Series and organically integrating your brand\'s messaging strategy into the storyline. We then activate a TransMedia distribution strategy by creating ancillary content ideas based on the original web series that consumers dynamically engage with across multiple touch points.

HP Product Experience

For hp I worked to build out a team and create an in-world product branding experience for b2b sales. Creating interactive product demonstrations as well media for a full business line of hp products and services.

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