John Anthony Hartman

How are you approaching your digital strategy? Are you looking at the right tools and platforms? Are you integrating Search and Social Media Marketing? Do you understand the Reputation Economy? Do you understand your audiences Social Technographics and Digital Ethnography? How are you measuring the engagement and attention of your audience? How do you deal with multi-platform marketing in this convergence culture?

If you are asking any of these questions I can help and if you are not then you should be.

The idea that one must manage your own brand is a necessity in 2009. With the foot print we leave across the various touch points of social media we need to understand and effectively market our own personal brand in this rising Reputation Economy. When 78% of executive recruiters “Google You” before they hire you and 35% of those executive recruiters have rejected a candidate based on what they find online you must manage your brand. Understanding that you should assure the “you” brand experience is a positive one. So here I present the personal brand that is John Anthony Hartman and my portfolio of experience.