Gain New Customers, But Keep the Old Oregon Wine Industry Symposium – Eugene, Oregon February 25, 1:30 – 3:00 PM.

Areas of focus are: Defining your brand - Dennis Hahn Using your website to communicate your brand platform – Dennis Hahn Driving traffic to your website – Kent Lewis Leveraging online communities and tools to enhance your relationships with your customers – John Hartman .

Session Flow: Introductions: (2-3 minutes per panelist) Panelist Presentations (20 minutes each) Q&A ( 30 minutes)

Suggested Topics to Address: Dennis Hahn – What is a brand Why is branding important How to define your brand – what questions can wineries ask themselves How to use your website to communicate your brand Kent Lewis - Why search engines are so important Easy things you can do to improve your SEO Brief overview of analytics Do you need to purchase search terms John Hartman - Leveraging blogs, Facebook Twitter…to create stronger relationships with your customers Explaining what each platform does How wineries can use them for relationship building with their wine club members and other fans

Closing – Dennis Q&A Suggestions of ways for attendees to learn more (e.g. upcoming PSU classes) Speaker contact info