Social Media Marketing (WM403) Market Square Bldg, Rm 1054, Apr 23, 30, May 7, 2010 10AM-4PM. 

Whether it's called social media, new media or Internet media it all comes back to the interactive and collaborative nature of the web application platform referred to as Web 2.0. Social and viral, this iteration of the Internet has changed the way we interact on and with the Web, as well as the way we do business. Understanding these changes and the new models is crucial to our understanding of Social Media Marketing (SMM). Did you know that social media drives as much traffic to websites as all the major search engines combined? Social Media Marketing brings up a host of new marketing practices such as community and relationship management, active customer engagement, product development and co-creation, thought leadership and lead generation, to name a few.

The first day will establish a baseline in social media tools. We will then look at a series of tools and analytical instruments to understand what measured engagement means in social media and how digital ethnography and our social sphere have shaped the meaning of “face” value in a world of Facebook. Participants should be prepared to actively engage in some social media sites in the labs and class assignments.

Laptops required